Wanted: benefits, not cover-ups.(therapeutic)(Brief Article)

Women are clear about what they want in a skin care product: benefits, not cover-ups.

That is one finding that stands out among the results of a 2003 skin care survey conducted by Harris Interactive for Power Paper Ltd., the developer of a unique, micropowered skin-patch technology that can increase the effectiveness of the active ingredients in skin care formulations.

Skin care manufacturers still have a ways to go before the products they are offering catch up with consumers' expectations, the survey suggests. Among those polled almost 80% had purchased and/or used a skin care product to treat one or more of nine conditions over the past year. The three …