Lattice Engines Selected as a 2011 OnDemand 100 Top Private Company.

Lattice Engines, the leader in B2B sales intelligence software, has been named a 2011 OnDemand 100 Top Private Company. The OnDemand 100, published by AlwaysOn, represents top emerging Internet companies disrupting the established enterprise and pioneering cloud computing and SaaS.

The AlwaysOn editorial team, along with partners at Morgan Stanley, KPMG, Hewlett-Packard, Blackstone Group, Bridge Bank, Fenwick & West, Silicon Valley Bank, and industry experts across the globe scoured the entrepreneurial community to identify the top 100 private companies that are taking old notions of data management, customer relationships, and infrastructure and forging solutions that will shake up the industry and lead to huge value creation opportunities.

"As the digital information created by businesses continues to explode at astronomical rates, the need to store, manage, socialize, and share this information is becoming extremely challenging," says Tony Perkins, founder and editor of AlwaysOn. "By providing innovative technologies that help enterprises better compete in this new era of information complexity and move their data out into the cloud, the OnDemand 100 represent some of the highest-growth opportunities in the private company marketplace."

Lattice Engines sales intelligence software, salesPRISM, transforms the broadest array of internal and external data into actionable, predictive account intelligence for B2B sales reps. "Today's B2B sales reps are overwhelmed by the vast and ever-growing wealth of data available about their customers and prospects. Finding the right information at the right time can be like finding a needle in a haystack," says CEO Shashi Upadhyay. "We've developed technology that helps reps quickly identify the accounts with a high propensity to buy and most importantly the 'why' - that compelling event or piece of information that will be relevant to the buyer."

salesPRISM uses proprietary mathematical algorithms tuned specifically for B2B sales and marketing objectives. The software incorporates sophisticated predictive analytics to track behavioral and purchase patterns and identify customers and prospects most likely to make a near-term purchase.

Keywords: Advertising, Emerging Technologies, Lattice Engines, Machine Learning, Marketing, Predictive Analytics, Software, Technology.

This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2011, Marketing Weekly News via VerticalNews.com.